Strict Standards: Non-static method JLoader::import() should not be called statically in
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Strict Standards: Non-static method JLoader::register() should not be called statically in
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Strict Standards: Non-static method JLoader::load() should not be called statically in
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Strict Standards: Non-static method JLoader::register() should not be called statically in
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Strict Standards: Declaration of ContentController::display() should be compatible with JController::display($cachable = false) in
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Strict Standards: Non-static method JLoader::import() should not be called statically in
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Strict Standards: Non-static method JLoader::import() should not be called statically in
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Strict Standards: Non-static method JLoader::import() should not be called statically in
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Strict Standards: Non-static method JLoader::register() should not be called statically in
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Strict Standards: Non-static method JLoader::load() should not be called statically in
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Strict Standards: Non-static method JLoader::register() should not be called statically in
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Strict Standards: Non-static method JLoader::import() should not be called statically in
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Strict Standards: Non-static method JLoader::load() should not be called statically in
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Strict Standards: Non-static method JLoader::register() should not be called statically in
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Strict Standards: Non-static method JLoader::load() should not be called statically in
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Strict Standards: Non-static method JLoader::register() should not be called statically in
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Strict Standards: Non-static method JLoader::import() should not be called statically in
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Strict Standards: call_user_func_array() expects parameter 1 to be a valid callback, non-static method JHTMLBehavior::caption() should not be called statically in
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Strict Standards: Non-static method JHTML::script() should not be called statically in
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Strict Standards: Non-static method JHTML::_() should not be called statically in
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Strict Standards: call_user_func_array() expects parameter 1 to be a valid callback, non-static method JHTMLBehavior::mootools() should not be called statically in
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Strict Standards: Non-static method JFactory::getConfig() should not be called statically in
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Strict Standards: Non-static method JHTML::script() should not be called statically in
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Strict Standards: Non-static method JURI::root() should not be called statically in
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Strict Standards: Non-static method JFactory::getDocument() should not be called statically in
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Strict Standards: Non-static method JURI::root() should not be called statically in
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Strict Standards: Non-static method JFactory::getDocument() should not be called statically in
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Strict Standards: Non-static method JLoader::import() should not be called statically in
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Strict Standards: Non-static method JLoader::load() should not be called statically in
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Strict Standards: Non-static method JLoader::register() should not be called statically in
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Strict Standards: Non-static method JLoader::import() should not be called statically in
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Strict Standards: Non-static method JLoader::import() should not be called statically in
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Strict Standards: Non-static method JLoader::register() should not be called statically in
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Strict Standards: Non-static method JLoader::load() should not be called statically in
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Strict Standards: Non-static method JLoader::register() should not be called statically in
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Strict Standards: Non-static method JLoader::import() should not be called statically in
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Strict Standards: Non-static method JLoader::load() should not be called statically in
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Strict Standards: Non-static method JLoader::register() should not be called statically in
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Strict Standards: Non-static method JLoader::import() should not be called statically in
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Strict Standards: Non-static method JLoader::import() should not be called statically in
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Strict Standards: Non-static method JLoader::import() should not be called statically in
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Strict Standards: Non-static method JLoader::import() should not be called statically in
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Strict Standards: Non-static method JLoader::import() should not be called statically in
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Strict Standards: Non-static method JLoader::load() should not be called statically in
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Strict Standards: Non-static method JLoader::register() should not be called statically in
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Strict Standards: Declaration of JCacheView::get() should be compatible with JCache::get($id, $group = NULL) in
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Strict Standards: Non-static method JLoader::import() should not be called statically in
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Strict Standards: Non-static method JLoader::import() should not be called statically in
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Strict Standards: Non-static method JLoader::import() should not be called statically in
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Strict Standards: Non-static method JLoader::register() should not be called statically in
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Strict Standards: Non-static method JLoader::load() should not be called statically in
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Strict Standards: Non-static method JLoader::register() should not be called statically in
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Strict Standards: Non-static method JLoader::import() should not be called statically in
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Strict Standards: Non-static method JLoader::import() should not be called statically in
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Strict Standards: Non-static method JLoader::import() should not be called statically in
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Strict Standards: Non-static method JLoader::import() should not be called statically in
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Strict Standards: Non-static method JLoader::register() should not be called statically in
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Strict Standards: Non-static method JLoader::load() should not be called statically in
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Strict Standards: Non-static method JLoader::register() should not be called statically in
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Strict Standards: Non-static method JLoader::import() should not be called statically in
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Strict Standards: Non-static method JLoader::register() should not be called statically in
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Strict Standards: Non-static method JLoader::load() should not be called statically in
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Strict Standards: Non-static method JLoader::register() should not be called statically in
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Strict Standards: Non-static method JLoader::import() should not be called statically in
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Strict Standards: Non-static method JLoader::import() should not be called statically in
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Strict Standards: Non-static method JLoader::load() should not be called statically in
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Strict Standards: Non-static method JLoader::register() should not be called statically in
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Strict Standards: Non-static method JLoader::import() should not be called statically in
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Strict Standards: Non-static method JLoader::load() should not be called statically in
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Strict Standards: Non-static method JLoader::register() should not be called statically in
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Strict Standards: Non-static method JLoader::import() should not be called statically in
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Strict Standards: Non-static method JLoader::import() should not be called statically in
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Strict Standards: Non-static method JLoader::import() should not be called statically in
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Strict Standards: Non-static method JLoader::import() should not be called statically in
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Strict Standards: Non-static method JLoader::import() should not be called statically in
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Strict Standards: Non-static method JLoader::load() should not be called statically in
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Strict Standards: Non-static method JLoader::register() should not be called statically in
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Strict Standards: Non-static method JLoader::import() should not be called statically in
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Strict Standards: Non-static method JLoader::import() should not be called statically in
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Strict Standards: Non-static method JLoader::register() should not be called statically in
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Strict Standards: Non-static method JLoader::import() should not be called statically in
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Strict Standards: Non-static method JLoader::load() should not be called statically in
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Strict Standards: Non-static method JLoader::register() should not be called statically in
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Strict Standards: Non-static method JLoader::import() should not be called statically in
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Strict Standards: Non-static method JLoader::load() should not be called statically in
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Strict Standards: Non-static method JLoader::register() should not be called statically in
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Strict Standards: Non-static method JLoader::import() should not be called statically in
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Strict Standards: Non-static method JLoader::load() should not be called statically in
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Strict Standards: Non-static method JLoader::register() should not be called statically in
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Strict Standards: Non-static method JLoader::import() should not be called statically in
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Strict Standards: Non-static method JLoader::load() should not be called statically in
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Strict Standards: Non-static method JLoader::register() should not be called statically in
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Strict Standards: Non-static method JLoader::import() should not be called statically in
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Strict Standards: Non-static method JLoader::load() should not be called statically in
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Strict Standards: Non-static method JLoader::register() should not be called statically in
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Strict Standards: Non-static method JLoader::load() should not be called statically in
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Strict Standards: Non-static method JLoader::register() should not be called statically in
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Strict Standards: Non-static method JFactory::getDBO() should not be called statically in
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Strict Standards: Non-static method JString::strpos() should not be called statically in
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Strict Standards: Non-static method JString::strpos() should not be called statically in
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Strict Standards: Non-static method JString::strpos() should not be called statically in
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Strict Standards: Non-static method JFactory::getDBO() should not be called statically in
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Strict Standards: Non-static method JString::strpos() should not be called statically in
/web/htdocs/www.mondocontemporaneo.it/home/samniumprojects/plugins/content/loadmodule.php on line
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Strict Standards: Non-static method JPluginHelper::getPlugin() should not be called statically in
/web/htdocs/www.mondocontemporaneo.it/home/samniumprojects/plugins/content/pagebreak.php on line
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Strict Standards: Non-static method JPluginHelper::_load() should not be called statically in
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Strict Standards: Non-static method JRequest::getBool() should not be called statically in
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Strict Standards: Non-static method JRequest::getVar() should not be called statically in
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Strict Standards: Non-static method JRequest::_cleanVar() should not be called statically in
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Strict Standards: Non-static method JFilterInput::getInstance() should not be called statically in
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Strict Standards: Non-static method JRequest::getBool() should not be called statically in
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Strict Standards: Non-static method JRequest::getVar() should not be called statically in
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Strict Standards: Non-static method JRequest::_cleanVar() should not be called statically in
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Strict Standards: Non-static method JFilterInput::getInstance() should not be called statically in
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Strict Standards: Non-static method JPlugin::loadLanguage() should not be called statically in
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Strict Standards: Non-static method JFactory::getLanguage() should not be called statically in
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Strict Standards: Non-static method JLoader::import() should not be called statically in
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Strict Standards: Non-static method JRequest::getCmd() should not be called statically in
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Strict Standards: Non-static method JRequest::getVar() should not be called statically in
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Strict Standards: Non-static method JPluginHelper::getPlugin() should not be called statically in
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Strict Standards: Non-static method JPluginHelper::_load() should not be called statically in
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Strict Standards: Non-static method JFactory::getURI() should not be called statically in
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Strict Standards: Non-static method JLoader::import() should not be called statically in
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Strict Standards: Non-static method JURI::getInstance() should not be called statically in
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Strict Standards: Non-static method JLoader::import() should not be called statically in
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Campagne pubblicitarie
Strict Standards: call_user_func_array() expects parameter 1 to be a valid callback, non-static method JHTML::date() should not be called statically in /web/htdocs/www.mondocontemporaneo.it/home/samniumprojects/libraries/joomla/html/html.php on line 91
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Strict Standards: Non-static method JFactory::getDate() should not be called statically in /web/htdocs/www.mondocontemporaneo.it/home/samniumprojects/libraries/joomla/html/html.php on line 225
Strict Standards: Non-static method JLoader::import() should not be called statically in /web/htdocs/www.mondocontemporaneo.it/home/samniumprojects/libraries/loader.php on line 186
Strict Standards: Non-static method JFactory::getLanguage() should not be called statically in /web/htdocs/www.mondocontemporaneo.it/home/samniumprojects/libraries/joomla/factory.php on line 427
Mercoledì 23 Maggio 2012 15:38
Amministratore2013
Per campagna pubblicitaria s'intende una serie coordinata di messaggi pubblicitari che, veicolati attraverso uno o più media, mirano a raggiungere un obiettivo prefissato.
Una campagna pubblicitaria ottiene risultati migliori rispetto a un insieme scoordinato di annunci, in quanto tutti i messaggi comunicano una stessa idea, sono ben coordinati tra loro e mirano a uno stesso obiettivo. Essendo i messaggi fondati su di una stessa idea di base, il ricordo del target group viene facilitato. I vari comunicati devono essere tra loro coordinati, ossia presentare elementi di somiglianza e di continuità.
Una campagna pubblicitaria può venire realizzata a vari livelli:
livello visivo: una tecnica molto usata è quella di usare uno stesso personaggio (testimonial) reale, di fantasia o a cartoni animati, che appare in tutti i messaggi pubblicitari.
livello uditivo: un suono particolare, una canzone, un rumore, un ritornello ripetuti nei vari messaggi possono caratterizzare una campagna radiofonica o televisiva rendendola unica e facilmente riconoscibile da parte del pubblico.
Livello di slogan: uno slogan, o come si usa dire in pubblicità "claim", una parola o una breve frase, pronunciati o scritti nei comunicati, possono essere molto efficaci nell'unificare la campagna pubblicitaria.
Livello di stile e di atteggiamento: essi dovrebbero essere caratterizzati da uno stile e un atteggiamento comuni nei confronti del pubblico. Si può adottare uno stile sobrio per tutti i messaggi, o al contrario, puntare all'eccesso di tutte le espressioni visive e uditive.
Ti assistiamo nella realizzazione della tua campagna pubblicitaria. Disponiamo di collaborazioni con professionisti nei diversi settore che sono in grado di realizzare messaggi pubblicitari efficaci ed efficienti. Disponiamo di registi, cameraman, attori, fotografi, grafici, web master, fonici che renderanno unica, affascinante ed indimenticabile la tua campagna pubblicitaria.
Una volta realizzata la campagna, il nostro ufficio Planning è a tua disposizione per scegliere i migliori media (giornali, tv, siti web) dove posizionarla.
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